This is a sign posted inside of the Disney's California Adventure Park. It is placed right outside of the Lunar Year Celebration attraction. The sign's intended audience is mainly for the park-goers, so they can see what this section of the park holds. The red lanterns were used because it is traditional in China for the New Year. The gold color accents the red color of the lanterns and the Mickey Mouse head shape is telling us that this is how Disney celebrates the New Year. I think the sign is really effective. It works and lets everyone know that 2016 is the year of the monkey.