This is a flag located at the top a light post inside of the Longo Toyota parking lot in the city of El Monte. It waves on and about when the wind is hitting it displaying the name of the dealership. The flag is clearly visible for those who exit the 10 west of ramp on Peck Road. The white color of the background is easy to spot and the red font is easy to read. The black and white checkered layer adds and interesting design that will help you associate the name Longo with cars. I think this is a simple and great design.