This is an ad for the new Apple TV that has recently launched. This ad was created for those who intend to watch TV over the internet and use streaming services such as Netflix. It was intended to be used anywhere there is an ad space like billboards, tv, and magazines. The reason Apple used colorful stripes, was to catch peoples attention. These lines represent the SMPTE color bars that are used when a channel goes off air. They use only two letters "tv" and a singular Apple logo in the center of the Ad. Perhaps they trying to attract the older generation to consider buying into the latest way of TV. It seems like an intelligent idea for those who recognize the bars and even for those who don't. These bars will call to your attention.